Talk at the University of Northumbria, 31 March 2011.
Thanks to colleagues and students for an enjoyable discussion! Here are the Powerpoint slides Download Northumbria March 2011
Abstract: Universities are under pressure to find ways in which academic research can be applied to practice-based ‘real world’ projects. Amplified Leicester, a city-wide social media experiment funded by the National Endowment for Science, Technology and the Arts, is a good example of how this can work. The notion of the Amplified Individual comes from research at the Institute of the Future, Palo Alto which proposed that such people use social media and the web to enhance their abilities to sense their world, create shared resources and act collaboratively. It is also informed by research into transliteracy - the ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks. Amplified Leicester worked with a group drawn from the very diverse Leicester community. The project had an important impact on the city, especially via one of the participants, police inspector @InspBillKnopp, who learned how to use Twitter and pioneered its use across the local force. This talk looks at the project, discusses what it takes to become an Amplified Individual, and examines the outcomes in relation to academic impact. Website: Amplified Leicester Twitter: #ampleic